Custom software used to be out of reach. Now it's your competitive advantage.
I combine Product Management and entrepreneurial experience with modern AI-assisted engineering to build tailored platforms and integrations. You get the power of custom software without the heavy costs of traditional agencies.
Why is this possible now?
Building custom software no longer requires a large team or a $50k budget. By leveraging AI-assisted development, I deliver production-ready solutions significantly faster, but speed implies nothing without direction. I combine this technical efficiency with strategic product expertise to ensure every tool we build solves a real business problem—giving you a solution designed strictly for your ROI, not for a developer's portfolio.
What I Build
Unified Operations (Workflows + Platforms)
Instead of stitching together a dozen different SaaS tools and fighting their limitations, I build cohesive systems tailored to your exact workflow. CRM integrations, client portals, and unified dashboards. No bloat. No workarounds.
Connected Physical Operations (IoT + Hardware)
Software shouldn't stop at the screen. I bridge the digital and physical worlds. From warehouse sensors to vehicle diagnostics modules. I handle both sides: the cloud platform and the physical hardware that connects to it.
Case Studies
AI-Powered Real Estate Ecosystem
How a boutique developer automated sales inquiries and kept their database fresh without hiring extra staff.
Meta Integration Gateway for AI Developers
Bypassing the complexity of official Meta APIs to let developers deploy WhatsApp & Instagram bots in minutes, not weeks.
Smart Coworking OS
A custom platform bridging Room Booking, Access Control, and Smart Home automation into a single branded app.
Roman Babakin
"I speak Business, Code, and Hardware."
Product Thinking. Engineering Execution. Real-World Experience.
I started in Product Management and entrepreneurship. My focus has always been understanding business operations. But I got tired of the gap between "the idea" and "the implementation." So I became the person who does both.
Beyond software, I have hands-on experience in construction management and automotive electronics. This gives me a unique perspective on building systems that integrate seamlessly into physical environments.